HOT PASSION – Digital Brand Launch

THE BRAND

Hot Passion is a fragrance brand of Hello Product Limited, makers of Tetmosol. The product targets audience within the Gen Z demography. In need of online brand awareness and buzz, the brand decided on a digital launch starting from May 3 – June 2, 2019.

EXECUTION

Olumide Oworu, Udeh Chidera and Priscilla Ojo were recruited to drive brand awareness, acceptability and following for the brand on social media. While blog content and display banners and engaging social media were also deployed across well owned and paid platform to reach targets.

RESULT

• 4,072 Followers
• 781,274 Impressions
• 8,990 Clicks
• 15 CTR

SUZUKI MOTORS – RELAUNCH & LEAD GENERATION CAMPAIGN

THE BRAND

Suzuki Motors just relaunched in Nigeria under a new dealership – CFAO – and thus wanted to drive awareness the relaunch as well as increase sales of its new range of vehicles.

THE EXECUTION

A two-pronged lead generation model was employ to first drive awareness about the new dealership and subsequently ran ads targeting qualified leads with interest form.

Campaign lasted for 3 weeks.

RESULT

• 5 Million Impressions
• 883,000 Reach
• 14,000 Clicks
• 568 Leads
• 40 Million Worth of Sales

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