SUZUKI MOTORS – RELAUNCH & LEAD GENERATION CAMPAIGN
THE BRAND
Suzuki Motors just relaunched in Nigeria under a new dealership – CFAO – and thus wanted to drive awareness the relaunch as well as increase sales of its new range of vehicles.
THE EXECUTION
A two-pronged lead generation model was employ to first drive awareness about the new dealership and subsequently ran ads targeting qualified leads with interest form.
Campaign lasted for 3 weeks.
RESULT
- 5 Million Impressions
- 883,000 Reach
- 14,000 Clicks
- 568 Leads
- 40 Million Worth of Sales