HOT PASSION – Digital Brand Launch
Hot Passion is a fragrance brand of Hello Product Limited, makers of Tetmosol. The product targets audience within the Gen Z demography. In need of online brand awareness and buzz, the brand decided on a digital launch starting from May 3 – June 2, 2019.
Olumide Oworu, Udeh Chidera and Priscilla Ojo were recruited to drive brand awareness, acceptability and following for the brand on social media. While blog content and display banners and engaging social media were also deployed across well owned and paid platform to reach targets.
- 4,072 Followers
- 781,274 Impressions
- 8,990 Clicks
- 15 CTR